The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with...
Executed across Delhi, Mumbai and Bengaluru, the campaign garners the attention of commuters and visitors via thrilling creative and innovations; executed by Rapport WW; the campaign...
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple...
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad...
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Companies are pushing agencies with outdoor solutions that target right audience at right location
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
