Doubling OOH business will be the overarching theme of the 2-day OOH flagship event
The redevelopment is being taken up under the Amrit Bharat Scheme
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.
Dr Sadhu heads the Passenger Services initiative of South Western Railway over the states of Karnataka, Goa, Andhra Pradesh, Maharashtra and Tamil Nadu.
Such initiatives could add to the novel travel experience
Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
These developments could catapult transit media business to a higher plane
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Boost for rail media business
