Milestone Brandcom planned and executed the innovative campaign in three cities
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans...
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan...
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Recognise and reward good creativity in the outdoor space, says DaCunha
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to...
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
