The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
Interested parties should have a minimum experience of two years in the field of advertising
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520 locations included in the tender
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