Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August....
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
USA's premier experiential marketing firm buys leading creative event agency
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common...
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
