BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Priya Communication steers the campaign on most challenging terrains
The OOH works of art promote popular entertainment shows and cultural events
65% of top 100 OOH advertisers increased their OOH spend from 2022
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to...
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
Jay Young, Managing Director, Grand Visual Jay Young, delineates the creative essentials that determine DOOH success
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a...
