Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to...
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
In a session peppered with quotable quotes, memorable examples and engaging insights, Dino Burbidge, CEO of Dionva, UK, presented on the theme, ‘Unleash the OOH creative...
The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between...
