RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

In OOH News By M4G Bureau - May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

In OOH News By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

In OOH News By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms

In OOH News By Rajiv Raghunath - April 07, 2022

“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

In OOH News By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

Australia’s OOH industry records 24% net revenue growth in 2021

In OOH News By Rajiv Raghunath - February 03, 2022

DOOH accounts for 58.8% of total net media revenue

OMA upgrades MOVE with Neuro Impact Factor application

In OOH News By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

Hivestack, Scentre Group, Tonic Media Network join OMA

In OOH News By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA

In OOH News By M4G Bureau - July 06, 2021

The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

In Research By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.