The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as...
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also...
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during...
In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business...
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as...
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on...
The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the...
The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights...
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
