Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’
Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key...
Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals
The company Rebel Foods, in association with Posterscope India, has launched an innovative campaign to promote brand Behrouz Biryani with clutter breaking presence
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city
