It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also...
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia
PSI strategically captured student dominated locations for the campaign
DOOH has the makings to make it big, say industry leaders
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to...
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
