The mandate covers OOH, print, television, radio, and cinema
Digital OOH will drive the consumption of this platform
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and...
The DOOH player plans to put up such media at several other consumer destinations
The Pre-bid meeting will be held in Mumbai on August 29
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national...
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
