LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display...
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights...
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
