DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
The campaign was executed on 150+ OOH units across 4 major metros
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it's important to have the right skill sets in...
In this role Devika will be responsible for all aspects of the creative network's business across 131 offices in 93 countries, spanning its Advertising, Public Relations,...
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
Martin A van der Ploeg, Arqe's Co-Founder: “Vivid City is giving us direct access to the most significant OOH media locationsâ€.
