Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its...
With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony...
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of...
Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
