SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
The tender awarded by Thane Municipal Transport (TMT), includes a total of 470 Bus-Q-Shelters for a duration of 12 years.
7 UP's new activation is all about connecting the brand with the magic of dance.
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can...
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative...
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
