Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a...
The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.
Infrastructure projects, digital media can provide the growth impetus, said Paul while addressing the session'Are there new & emerging OOH opportunities in Chennai and rest of...
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.
