Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Prodigy Communications and Marketing has executed the building wrap around Pantaloons Mall which will be up for 3 months
Arun Sign Service executes the campaign, using mainly billboards and unipoles
Executed by ABC Advertising, the campaign has been rolled out in all the strategic locations of Kolkata which sold out 50% of the bungalows within 3...
