Monday, October 26, 2020

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Results For "Pandemic"

57 News Found

‘Experiential marketing industry has lost fortune in the last six months’
‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

In Research By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

No swirling to the rhythm of Garba for brands this year
No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

BharatPe sends out #S-afety message this Independence Day
BharatPe sends out #S-afety message this Independence Day

In Campaigns By M4G Bureau - August 14, 2020

Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

In Research By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

OOH in Covid Times
OOH in Covid Times

In Viewpoints By M4G Bureau - August 10, 2020

Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic

Chevrolet’s Noble ride
Chevrolet’s Noble ride

In Campaigns By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic

Real Estate sector improves OOH condition of Mumbai metropolitan region
Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

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