Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate...
Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km,...
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with...
There have been objections over the method of calculation of arrears, so a retired high court judge would be requested to for appointment as sole arbitrator...
The association has forwarded the modified S-O-P to all national specialist agencies and their various decision makers such as CEOs, CFOs, CCOs, Branch Heads, among others,...
Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km,...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with...
Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s...
In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business...
