Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The respective corporations have issued notice to avoid any possible casualty and the regional media owners are adhering to it
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
A set of TVC has already been out with their new ambassador; OOH creative will be charmed with Bollywood superstar
The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio
The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city
