On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the...
Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds...
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
