The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia
The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign
‘Vodafone Eco Ponds’ set up at 7 Vodafone Stores in Pune and 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan
Beginning with a digital campaign, the promotion will also make its way to cinema screens, OOH and print
This new technology TV has been placed at important locations to demonstrate the picture quality
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
