It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
The three-stage OOH campaign was executed by Laqshya Media Group
The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services
The campaign aims to give the brand instant recognition and shine with the intended target segment
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement...
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
The campaign will culminate in mid-October
