It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable...
As part of Kabali's promotion, premium cars and walls of Mumbai were adorned with actor Rajnikanth's branding.
To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in...
Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc...
The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across...
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
