The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
The civic body will also swoop down on all unauthorised hoardings and banners put up in the city
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B...
A gamut of brands from different categories saw great value in building their presence at the large congregation points
‘OOH is primed for accelerated growth’
’10 best ways to market OOH’
