World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect
Amritsar-based Orango Solutions used strategic areas in the highly-dense vicinity of Golden Temple to provide OOH solutions to various brands, where most of that zone falls...
Lucknow-based Sigma Trade Wings LLP shared with Outdoor Asia that it has acquired sole advertising rights for Lucknow's Fun Republic Mall.
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further...
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
