Results For "Outernet"
9 News Found
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
‘CPM model of pricing is here to stay’
In Digital OOH By Pray Jani - July 01, 2021
Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
OMIG pilots test best use of location data for securing superior campaign ROI
In Digital OOH By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
In Digital OOH By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
New cohort of digitally-driven innovative brands join OMIG
In Digital OOH By M4G Bureau - March 23, 2021
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports