Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort
The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy,...
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure,...
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
