The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
The brand aims to widen its consumer base outside it’s home base of Kerala.
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with...
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
