Delfrez comes up with a unique activation at Thiruvananthapuram during Onam

In OOH News By Prantika Ghosh - September 13, 2022

The brand teamed up with BMeG to give away surprise gift hampers to passengers.

Sonam Pradhan, Head - Integrated Media & Advertising, Mahindra Rise, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 07, 2022

Sonam comes with over 16 years of experience in media and advertising, and some of her major achievements in the past three years include the launch of Scorpio N, Bolero NEO, the All New-THAR, Mahindra XUV700 and Mahindra Electric Vision.

Arrow Digital installs the second EFI Pro 32r+ in India

In OOH Solutions By M4G Bureau - October 15, 2020

SNJ Enterprise installs the latest EFI Pro 32r+ LED Roll 2 Roll UV Printer

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai

In OOH News By Ria Banerjee - June 13, 2019

Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

Floods wash away Onam season business in Kerala

In OOH News By M4G Bureau - August 17, 2018

The state government has cancelled the Onam celebrations; the Onam season usually gives maximum business to OOH every year

Raymond looms large on OOH canvas in Kerala during Onam

In Campaigns By Bhawana Anand - September 08, 2017

The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups

JOTUN Paints colours Kerala with Onam happiness

In Campaigns By Satarupa Chakraborty - October 20, 2016

JOTUN Paints resorts to a high-visibility Ooh campaign in important cities of Kerala during the festivities of Onam.

KAIA means business when it comes to campaign duration

In OOH News By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.