Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
Started yesterday, Stage3 on Wheels is planned to parked across popular spots in the Delhi-NCR region
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
