Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
Started yesterday, Stage3 on Wheels is planned to parked across popular spots in the Delhi-NCR region
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency has been hired to unlock new consumer connections and maximise returns on media investments
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
