The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
59 billboard owners deliberate upon the ways to grow the OOH business
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
The brand opted for light pole branding for maximum visibility
The 100% PVC free material is an eco-friendly option for outdoor media
The new logo reflects the broadening horizons of their business
The campaign has been spotted at Delhi metro stations
