Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.
Out of 15 players, In & Out Mediatechs won the rights for the FOBs in Lucknow.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
100 cabs were branded along with a surprise breakfast kit in 4 cities.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
