The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one...
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.
The advertising agency uses Lenticular Printing to create an innovative secret campaign for Anar Foundation, by sending out a message on the issue of child abuse...
ZooZoo, the most loved mascot of Vodafone will get closer to the audiences at cinema halls, starting with DT Cinemas at Promenade Mall, Vasant Kunj.
When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A...
Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.
The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.
NanoBlock takes its four inch toys made of blocks to the streets to draw big attention
