Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this model.
Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities
In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all...
The contract is for a period of 10 years
The account will be handled by PHD India’s Mumbai office
The new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact outdoor campaigns.
The campaign was created by BBH London
Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on location, audience, and cost efficiency. AdMAVIN...
Vasant Jante, Founder and CEO, Thoughtshows & Events, and Publisher & Editor of Media4Growth/Outdoor Asia, shares his observations on the changing OOH landscape in Dubai with...
