An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners,...
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur
Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising;...
Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing...
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives
