‘Urbanization is a huge benefit for the OOH industry’
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
Executed by Signpost India, the Air Asia campaign enhances Bengaluru street furniture
Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
'OOH to become increasingly important for OTT category': Tarun Katial
