This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in the region via online delivery.
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership in the OOH industry. Throughout Women's...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
The campaign is executed in collaboration with Times OOH
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all
In a super competitive business landscape, what will it take for media owners to market their out of home advertising properties as brands in their own...
Sam Balsara, Founder and Chairman of Madison world gave his exclusive insights to Media4Growth on where DOOH is heading, why this is the perfect time for...
Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
This innovative, ticketless event seamlessly blended technology, entertainment, and sports, offering visitors an experience like never before.