As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’...
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
