Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

In OOH News By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner

In OOH News By M4G Bureau - August 07, 2020

The media planning for the brand will be managed by OMD MudraMax

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

DDB Mudra Group bags communication mandate for BharatBenz

In OOH News By M4G Bureau - February 12, 2020

An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

Southern Railway invites bulk tenders for advertisements on exterior EMU trains

In OOH News By M4G Bureau - June 18, 2019

The last date for the tender submission is July 10th

Ocean invites entries for annual digital creative contest

In Digital OOH By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop