DOOH has the makings to make it big, say industry leaders
Croma creates 3D experience in the outdoor
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media,...
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their...
The new EFI Fiery DFEs for Xerox Versant 2100 Press set standards for image quality and productivity.