A knowledge seminar on OOH titled Adapting to be accountable at the Goafest 2024 in Mumbai featured a panel discussion involving Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Pawan Bansal, COO...
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi,...
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more...
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist...
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
New advertising technology integration delivers global omnichannel retail media solution
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,†Gary Danks, GM, AIM...