Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist...
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
New advertising technology integration delivers global omnichannel retail media solution
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,†Gary Danks, GM, AIM...
The brand aims to widen its consumer base outside it’s home base of Kerala.
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
