The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater...
Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets
The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken...
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible...
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
