Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form...
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
The agency will be driving the brand's ATL, OOH and Experiential marketing activities.
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor...
The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities
Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range of Renault India cars available to the target audience who's on...
