The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
DOAA achieves landmark success by cancelling the property tax applicable for outdoor media format such as hoardings and building wraps.
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
