Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Life-size billboards were installed in 16 cities to reiterate the message of this festive occasion
The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East...
Toronto will be the first time Congress has returned to North America since being held in Montreal in the 1990s
Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai
Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data
The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme
