Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The agency won the account in a multi-agency pitch
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
The company holds the advertising rights for 7-year duration
The ULB is looking to generate Rs 2 cr revenues from advertising contracts
A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South...
DTC has floated a tender for modernisation of the Nehru Place bus terminal
The tender for the station at Odisha has been awarded for 3+2 years
Having got the rights for 5 years, the company will build formats at the station entry and exit points
