Companies are pushing agencies with outdoor solutions that target right audience at right location
DDB MudraMax planned and executed the innovation and campaign.
The bottle included a'Thandak Zone' where mist fans gave relief to the mela visitors from the heat outside. The mist fans threw cool air with a...
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19...
Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year
Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make...
