Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed...
Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’
The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership...
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to...
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing...
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
